This study measured the effects of primes representing different sexes (male, female, neutral), ages (adult, child), and plurality (singular, plural), on reaction times for targets from the Bem (1974) Sex Role Inventory. All were involved in significant main effects or two-way interactions. Three and four way interactions were not significant. Plurals may invoke stronger stereotypes than the singular alternatives and may not, in fact, be more neutral as Gastil (1990) suggests. Other findings suggest that we stereotype female nouns, but may perceive male and neutral nouns similarly.